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Competitive Intelligence

In order to make effective decisions for their companies, top managers must master the art of competitive intelligence. Competitive intelligence (CI) is the action of defining, gathering, analyzing and distributing intelligence about products, customers, competitors and any aspect of the environment needed to support executives and managers making strategic decisions for an organization. This course will discuss these aspects, including industry structure, competitor selection, comparative competitor metrics (i.e. Benchmarking), and corporate espionage.

This class should help in understanding the basis for effective corporate decision-making in both large and medium sized firms.

Learning Objectives:

  • Examine the competitive intelligence function in organizations
  • Analyze the conditions for the optimal CI system
  • Discuss how CI is used in strategic decision-making
When: Friday, November 13th, 2020. 9:00 AM to 5:00 PM EST
Where: Your home or office
Speaker: Stan Ridgley, Ph.D.
CPE Credits: 8 Management & Organization CPE
CLE Credits: 7 Substantive CLE / 6 Substantive CLE (PA)*
Program Level: Basic.  Content last reviewed on 1.27.20.
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based

The Presenters:

Dr. Ridgley is Assistant Professor of Strategic Management and International Business at Drexel University in Philadelphia, Pennsylvania. He holds a Doctorate and Masters in International Relations from Duke University and an International MBA from Temple University.

He has also studied at Moscow State University and the Institut de Gestion Sociale in Paris. Dr. Ridgley is a former Military Intelligence Officer and served five years in West Berlin and near the Czech-German border, where he received the George S. Patton Award for Leadership from the 7th Army Academy in Bad Toelz, West Germany.

About CPE/CLE:

* The ALA partners with McDevitt and Kline LLC for certificate issuance. Live, internet-based courses are approved as Distance Learning courses by the PA Supreme Court CLE Board. For additional information, please visit http://www.pacle.org/. Check with your State CLE Board for rules pertaining to live webcasts. These rules differ from state to state. For example, PA attorneys may earn up to 6 CLE credits per compliance period via live webcasts (or 6 out of 12 credits per year); NJ and DE attorneys may earn up to 12 CLE credits per compliance period via live webcasts (or 12 out of 24 credits per two years).
McDevitt & Kline, LLC is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site:www.nasba.org.


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