Competitive Intelligence (CI) is the collection, analysis, dissemination, and acting on critical information that enables management to craft prudent real-time strategy and tactics to steal a march on the competition. Competitive Intelligence enables swift and nimble reaction to competitor moves and the preemption of those moves in many cases.
Conducting business without Competitive Intelligence is like playing chess without a view of your opponent’s pieces. In this course, Dr. Stanley Ridgley, demonstrates how the Competitive Intelligence function can enable a firm to seize opportunities, to increase agility, to anticipate and counter threats, and to institute operations security to protect vital trade secrets from pilferage.
Drawing on his experience as a Drexel University Professor in Strategic Management at the LeBow College of Business and as a Military Intelligence Officer during the Cold War, Dr. Ridgley reviews how business professionals utilize models designed by the world’s most sophisticated military intelligence units. He also provides a model for the development and implementation of a corporate CI function by establishing partnership between Corporations and Business Schools, bringing sophisticated students into the corporation to perform an analytical function under an experienced intelligence professional.
This day-long seminar provides an overview of the Intelligence function, its history and development, its use by military establishments, and its adoption by business professionals. It provides case studies from both the military and business realms – Procter and Gamble, Polaroid, Kodak, Microsoft, Cisco, Corning, Toys R Us – to demonstrate the efficacy and power of a competent CI Function and Competitive Early Warning system as the keystone of an effective CI program.
This class should help in understanding the basis for effective corporate decision-making in both large and medium sized firms.
- Examine the competitive intelligence function in organizations
- Analyze the conditions for the optimal CI system
- Discuss how CI is used in strategic decision-making
||Friday, November 13th, 2020. 9:00 AM to 5:00 PM EST
||Your home or office
||Stan Ridgley, Ph.D.
||8 Management & Organization CPE
||7 Substantive CLE / 6 Substantive CLE (PA)*
||Basic. Content last reviewed on 1.27.20.
Dr. Ridgley is Assistant Professor of Strategic Management and International Business at Drexel University in Philadelphia, Pennsylvania. He holds a Doctorate and Masters in International Relations from Duke University and an International MBA from Temple University.
He has also studied at Moscow State University and the Institut de Gestion Sociale in Paris. Dr. Ridgley is a former Military Intelligence Officer and served five years in West Berlin and near the Czech-German border, where he received the George S. Patton Award for Leadership from the 7th Army Academy in Bad Toelz, West Germany.
* The ALA partners with McDevitt and Kline LLC for certificate issuance. Live, internet-based courses are approved as Distance Learning courses by the PA Supreme Court CLE Board. For additional information, please visit http://www.pacle.org/. Check with your State CLE Board for rules pertaining to live webcasts. These rules differ from state to state. For example, PA attorneys may earn up to 6 CLE credits per compliance period via live webcasts (or 6 out of 12 credits per year); NJ and DE attorneys may earn up to 12 CLE credits per compliance period via live webcasts (or 12 out of 24 credits per two years).
McDevitt & Kline, LLC is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site:www.nasba.org.