Event Detail

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Important Announcement: McDevitt & Kline, LLC (www.ceworkshops.com) is merging with the Accountant-Lawyer Alliance (ALA) in 2022. If you were a McDevitt & Kline customer, nothing would change other than you will be logging into the ALA website to register for classes if you decide to opt for an annual ALA membership. Alternatively, you can purchase courses a la carte on the ALA website as you have in the past (at the same prices) with McDevitt & Kline, LLC. Please email us with questions are memberservices@alacommunity.org or carla.kline@ceworkshops.com.   

Module 1: Intellectual Property as an Asset: Leveraging Exclusivity: Identifying, Obtaining, Using, Enforcing, and Permitting Others to Use

When you advise your entrepreneurial and more established business clients, you should always keep in mind their creative work, their innovation, and their branding as key components of the value of their businesses.  The things they create, the reputation established and associated with them, and the corresponding government certifications can give your clients advantages over their competitors, protect them from disruptive and costly attacks that impact their business activities, establish and expand their revenue sources, and serve as long term assets in their financial documents and in the valuation of their businesses when considering sales and mergers.  In this webinar, we will focus on intellectual property as an asset.  We will consider how to identify the aspects of a business that may be the subject of intellectual property protections, how and why to obtain those rights, how to properly use and enforce them, how to avoid running afoul of the rights of others, and how to share or transfer the benefits.

Learning Objectives:

  • Identify intellectual property assets
  • Review how and why to protect IP


Matthew Asbell assists clients in clearing, obtaining, enforcing, and defending trademark rights in the United States and throughout the world.  He also provides advice on patents, copyrights, domain names, and other related areas.  With prior background in the entertainment industry, information technology, and medicine, he is comfortable working with a wide range of clients in diverse industries.  In addition, his certifications as a Social Media Strategist and software Master Instructor equip him to handle complex intellectual property matters arising in the Web 2.0 space.

Matthew frequently collaborates on and authors articles on intellectual property on subjects ranging from social media and domain names to licensing, branding, and information technology. He is an active speaker and lecturer and is a frequent moderator and panelist at ABA,  INTA, and other conferences. He has been an adjunct professor of law at Fordham University, The Benjamin N. Cardozo School of Law, and Columbia University.  Matthew co-produced a series of 5 informational videos for the American Bar Association that illustrate intellectual property rights in different settings.

Matthew received his B.S. in Psychology with a minor in Music Composition from Carnegie Mellon University and attended the Medical College of Pennsylvania, (now part of Drexel University).  He received his J.D. from the Benjamin N. Cardozo School of Law, where he was president of the Intellectual Property Law Society and Acquisitions Editor of the top-ranked Cardozo Arts and Entertainment Law Journal.  As an active alumnus, he serves on the Alumni Executive Committee, chairs the Alumni Intellectual Property Practice Group, and mentors numerous young attorneys and law students.

Prior to becoming a lawyer, he managed emerging singer-songwriters and recording artists, trained corporate employees of a pharmaceutical company to use software applications, and studied medicine.  Matthew’s passion for his work in intellectual property arises from a deep appreciation for creativity, whether in the form of invention, design, expression, or marketing.  He regularly applies his love of technology, language, and culture.

Outside of work, Matthew, a native of Philadelphia, enjoys spending time with his wife, a Brazilian staff member of the United Nations, and their twin children. His interests range from music (including songwriting, piano, guitar, and percussion), cooking, SCUBA diving, and martial arts.

Module 2: Ethical Behavior in Bankruptcy

This course is centered around business ethics and a relatively new legal procedure called the Texas Two Step.  A work-in-progress paper entitled “CORPORATE HYPOCRISY AND NEGATIVE EXTERNALITIES IN BANKRUPTCY CARVEOUTS: THE TEXAS TWO-STEP” will be presented to exemplify both the ethical concepts as well as empirical evidence of recent Texas Two Step attempts.  The Texas Two Step is a corporate spin-off strategy where the spun off entity is filled with the mass tort liabilities of an older, publicly traded firm. After spinning off the new entity, it is placed in bankruptcy court where it undergoes a reorganization in Chapter 11.  The strategy is ethically questionable because it limits the recovery from Plaintiffs in the mass tort litigation while protecting shareholders in the originating firm, which does not itself file for bankruptcy protection.  The paper will present two ways of studying business ethics objectively, namely (i) Action-Word Reconciliation and (ii) Negative Externality Analysis.  Three case studies will be presented including Georgia-Pacific, Johnson & Johnson and 3M.

Learning Objectives:

  • Review ethically questionable actions related to the Texas Two-Step
  • Examine Texas Two-Step usage by Georgia-Pacific, J&J, and 3M


Richard S. Brown, PhD is an Associate Professor of Business Strategy at Penn State Harrisburg where he has taught courses in Business Strategy, Corporate Governance, Mergers & Acquisitions and Intellectual Property or 10 years.  His research is focused on corporate political activity such as lobbying and political connections.  He has 28 peer-reviewed publications and has been awarded several teaching awards during his tenure at Penn State Harrisburg.

When: Friday, December 2nd, 2022. 9:00 AM to 1:15 PM EST
Where: Your home or office
Speaker: Matthew Asbell, ESQ and Richard Brown, Ph.D.
CPE Credits: 3 Management & Organization, 1 Ethics CPE
CLE Credits: 3 Substantive, 1 Ethics CLE
Program Level: Basic
Prerequisites: None
Advanced Preparation: None
Delivery Method: Group Internet-Based
Price: FREE for ALA Members / $75 for Non-Members

About CPE/CLE:

* The ALA issues CLE credits through its partnership with McDevitt and Kline LLC, which is an accredited provider of CLE in Pennsylvania (PA CLE Provider # 5963). Live, internet-based courses are approved as Distance Learning courses by the PA Supreme Court CLE Board. For additional information, please visit http://www.pacle.org/.  To the best of our knowledge, the following states have attorney self-reporting procedures for out-of-state provider programs or reciprocity with accredited providers in the state of Pennsylvania: Arizona, Arkansas, Colorado, Florida, Hawaii, Illinois, Indiana, Louisiana, Massachusetts, Michigan, Montana, New York, North Carolina, North Dakota, Ohio, South Carolina, and South Dakota.  However, please review the specific rules and requirements in your state.  Please contact member services with any questions at memberservices@alacommunity.org.
Check with your State CLE Board for rules pertaining to live webcasts. These rules differ from state to state. For example, PA attorneys may earn up to 6 CLE credits per compliance period via live webcasts (or 6 out of 12 credits per year); NJ and DE attorneys may earn up to 12 CLE credits per compliance period via live webcasts (or 12 out of 24 credits per two years).
McDevitt & Kline, LLC is registered with the National Association of State Boards of Accountancy (NASBA), as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to the National Registry of CPE Sponsors, 150 Fourth Avenue North, Suite 700, Nashville, TN, 37219-2417. Web site:www.nasba.org.

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